Referrals - an easy way of getting work!

Recently, we have been trying to check out other means of getting clients in a move to expand our business. So far most of our projects have come to us through word of mouth and through referrals from existing clients. Working and dealing with such clients who are referred by our existing clients is so easy because in that scenario, the person has already done his bit of work by checking out the satisfaction level, efficiency, performance and our delivery criteria. So in such cases, our work becomes so easy as we may be just one company bidding for that project and there is 99% chance of getting the project if the delivery timeframe and project budget matches with that of the asking client.

Whereas to market your services and get a new client, requires so much of hard work. You study the requirements, do your own research, prepare a long proposal only to keep hoping for the best. There are so many competitors all eyeing to get the project and sometimes the competition is so tough with many companies ready to do the work at a much lesser budget. In such a competition, you are trying to sell your services through means of your communication which may be a simple chat, email service and letting the other person know that you and your company is really able to perform the desired tasks in a very efficient manner. So I feel it all depends on how you present yourself to the potential client, whether you have understood the requirements in detail or not, have the required skillset or not and whether you are giving your services within your potential client’s budget or not.

So I truly believe that it is best to give good service to your clients, who in turn can get good work for you and you have to not really go through a whole sales cycle for getting a BIG FAT CLIENT