Babycenter using my domain name in Google Adwords!
This evening while preparing a SEO proposal for one of the clients, I checked my website kidsandbibs.com keyword rankings as well as site indexing and other related results. One of my search allinurl:www.kidsandbibs.com on Google showed me this result.
The top sponsored result was from babycenter.in and they had used my exact domain name as one of their keywords. I went and searched through Google’s Adwords and Adsense policy and they have strictly mentioned that it is not allowed. I do own all the trademark for my website names, domain names.
I am wondering what should be done in such cases. I am going to write to Google also. These days the traffic seems to be less compared to previous months and I was thinking that it may be just because of the after holiday effect.
Have you ever come across any such incidents? I would love to hear from other webmasters.
PPC Advertising on Popular Keywords
PPC advertising is pay per click advertising. The advertisers pay for the clicks. You might have often noticed those sponsored results on the top bar and side bar on Google, Yahoo, MSN, Alexa etc. I have tried using Google Adwords 2-3 times but I run the campaign for just 10-15 days and then when I see no result, I just stop the campaign. I just don’t have patience to wait and watch. For me, the result should be quick. I often noticed that the times, when I run a campaign on Google Adwords, my Adsense earnings drops. It might be just co-incidence or maybe Google has a policy not to drive traffic from Adwords and then use it for Adsense as they have to protect themselves with so many new MFA sites coming up everyday, with no content but just to make money.
For PPC, you should exactly know what you are targeting, what are the right keywords to aim for. The goal of finding good keywords is to build a table of keywords that can bring targeted traffic to your Web site and keywords that are often searched for, but still not so competitive as to make a top ranking next to impossible.
There are many ways to find a good related keyword. I am listing the ones, I use very often and they are good tools all free of cost.
1. Google Adwords Keyword tool to check out the related and most searched – https://adwords.google.com/select/KeywordToolExternal
2. WordTracker – You can check out the Free Keyword Suggestion Tool at http://freekeywords.wordtracker.com/
3. Overture – http://inventory.overture.com/d/searchinventory/suggestion/
4. Keyword Tool from SEO book – http://tools.seobook.com/general/keyword/
So when an advertiser is putting money on keywords, it is better to do some research and then aim for those keywords. Well it is interesting, but this baby site called babycenter(I love that website and it really is a good site for baby related stuff), must have also done some research and they have actually bided on my domain name as one of their targeted keywords both on Google as well as Alexa. So if you search for the term “kidsandbibs” or “kidsandbibs.com”, it shows the sponsored result from babycenter. So this shows that my site is indeed a popular one. Here are some screenshots from Google and Alexa.
i just got adsense 2 days back.can u tell me which tools u use to find high cpc words...
